How Hiring Refugees Helps Brands: Mexico

How Hiring Refugees Helps Brands: Mexico looks at how companies taking action to hire refugees positively affects consumer perception and purchase behavior in Mexico.

According to a Tent-commissioned survey of more than 800 adults in the country, the Mexican public is very supportive of brands taking concrete actions to help refugees. Specifically, consumers indicate by a very wide margin that they are more likely to buy from companies hiring refugees. In fact, Mexicans of every age group indicate by a wide margin that they are more likely to buy from companies hiring refugees.

The research was commissioned by Tent and conducted by GBAO.